BEAUTY TRADE SPÓŁKA JAWNA EMILIA PASOŃ I WSPÓLNICY

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Elizabeth Arden PRO - Worldwide Launch- August in Scandinavia , October Australia, Canada & UK- more to follow. Watch this space. Elizabeth Arden, one of the most established and well-known global prestige beauty products company tapped the innovation expertise of US CosmeceuTechs, LLC and its CEO, Joe Lewis to collaborate on Elizabeth Arden PRO. Lewis first partnered with Elizabeth Arden, Inc. in 2005 to launch Prevage®, which has won more than 160 awards globally. Lewis, a chemist and Cosmeceutical skincare researcher, is best known for introducing some of the world’s most innovative skincare ingredients including Alpha-Hydroxy Acid in 1983, Idebenone in 2004 and CoffeeBerry® in 2007. He is also the founder of PRIORI® Skincare and the scientist behind many successful cosmeceutical skincare brands including MD Formulations®, MD Forte®, Vivite®, Revaléskin®, and Prevage MD®. ADD TO TIMELINE? Elizabeth Arden PRO is not based on a single hero skincare ingredient or hero product although there are many within the brand; but rather the brand is based on a clinically substantiated skincare philosophy: The Skin Health & Beauty Pyramid™1 philosophy, as published in the April, 2014 edition of the peer reviewed Journal of Drugs in Dermatology; a philosophy designed to “guide physicians, clinicians and consumers toward the optimal use of topical products to achieve best outcomes for skin health and beauty.” With this partnership, Elizabeth Arden enters the global professional...