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our mission is to eliminate the outrageous waste of single serve, disposable beverages by creating reusable drinking solutions that you actually want to carry all day long. in 2010, we set out to satisfy our desire for fresh, tasty, portable water while keeping our wallets and the planet happy. disposable bottled water won't do that, so we decided to reinvent the water bottle. no problem. we needed our bottle to be reusable and resilient. we refused to sacrifice style in favor of function. we wanted water that tasted better. we wanted it all, and we wanted it now. and so, bobble was born. since then the bobble family has expanded to bring you coffee, tea, and at-home products - all created with the idea that taste will always triumph over waste. in 2013, bobble was acquired by Seventh Generation, a 25-year pioneer in sustainability and one of the nation's leading green brands. our missions collided at the center of human and environmental health and bobble and Seventh Generation lived happily ever after.